Effective Business Communications
This course deals with the practical issues of
making written communications work effectively. It is for
anyone who has a responsibility for communicating with customers,
managers and employees, and the outside world in general. It aims
to send delegates away able to write quickly and effectively.
They will also understand the importance of committing instructions
and information to paper and not relying on memory of verbal
instructions.
Duration
1 to 2 days
Who Should Attend
Managers from all departments, Personnel
Assistants in Marketing and Administration
Course Content
The following six areas are covered as
standard:
-
25 reasons why written communications
fail
-
The secrets of successful writing
-
Effective writing style
-
Planning what to say and how to say it
-
Avoiding the pitfalls of spelling and
grammar
-
Format and styles for business
communications (including email)
The remainder of the course is made up of a
selection from the remaining topics, depending on the needs of
individuals or of companies:
-
Communicating information to senior
managers
-
Report-writing
-
Taking the Minutes of meetings
-
Effective presentations
-
Preparing a brief for suppliers (design
agencies, consultants, new product development agencies, suppliers
working on new product concepts, PR agencies)
-
Eye-catching articles in newspapers and
company newsletters
-
Do's and don'ts of copy layout
-
Mail shots
-
Effective business correspondence
-
Packaging copy
Learning Outcomes
The course is both structured and
interactive. Delegates will be provided with copies of the
presentation, so that they can make their own notes on the points
being made, and exercises will be provided to assist in developing
writing skills.
Course Tailoring
This course must be tailored for your organisational needs
Please contact us to discuss how we can work with you to align the course with your individual requirements
